Spotify CEO Daniel Ek mentioned he expects longtime rival Apple will “open up” iOS and its platforms extra sooner or later because of rivalry with builders and rising antitrust concern from regulators, in keeping with an interview with Ek printed on Tuesday by Bloomberg.
Spotify filed a regulatory criticism with the European Union final 12 months, calling Apple’s obligatory 30 % App Store minimize a “tax” that stifles innovation and unfairly advantages Apple towards its rivals. Spotify additionally cited Apple’s management over system-level options like its Siri voice assistant, which on the time didn’t work with Spotify however naturally did combine with Apple Music. The criticism resulted in an ongoing EU antitrust investigation.
While the 2 corporations have routinely squabbled publicly earlier than and after the EU criticism, Apple has in some circumstances relented in its method. It worked with Spotify to allow Siri assist for the iPhone and Apple Watch. And Spotify additionally launched an Apple TV app for the primary time.
“Long term, we do expect Apple to open up,” Ek advised Bloomberg in a televised interview. “We’re very encouraged about being able to now finally use Siri as a way of building in voice support and also being available to build products for the Apple TV and Apple Watch, something that we haven’t been able to do until very recently.”
Apple could quickly let rivals, together with Spotify, run natively on its HomePod sensible speaker, in keeping with Bloomberg. Last month, the existence of a brand new Apple program for third-party video suppliers additionally got here to gentle, indicating that Apple is now slicing offers with corporations like Amazon to permit them to bypass the 30 % App Store minimize for sure digital gadgets like TV present and movie leases.
Ek was fast to offer a caveat, nonetheless, saying in his interview that whereas “it’s moving in the right direction,” he thinks “we still have many, many steps to go before” Apple’s ecosystem could be thought-about a good platform.