Ramanand Sagar’s Ramayan that first aired in late 80s is being re-run through the lockdown. DD National has gained quite a lot of viewers owing to the re-run of outdated exhibits. Reportedly, the re-run of Ramayan has garnered 250 million views and the CEO of Prasar Bharati Shashi Shekhar Vempati reveals what the preliminary response to re-run the present was.

Prasar Bharti CEO reveals that people laughed at the idea of re-telecasting Ramayan 

Talking to a news portal, Vempati said that individuals on his WhatsApp group have been laughing after they heard the news in regards to the re-run. He said that he needed to inform people who India could be very totally different and it’s simply not the English talking elite however is way more numerous. 

Soon after the present was re-telecasted, Doordarshan crossed the viewership of the highest seven GEC channels. Talking about browsing Ramayan from Ramanand Sagar’s household, Vempati said that they’d gone deep within the archives of the Sagar household in Mumbai. He said that the format has modified and folks needed to work the evening to determine the way to get it to a suitable format. 

Meanwhile, with this improve in viewership, Vempati is contemplating reinventing the model for India’s youth whereas staying away from what he describes because the pitfalls of viewers segmentation and OTT content material that’s inconsistent with “family values and culture”.

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